What a 90-day SEO sprint actually looks like
September 28, 2026
Most SEO retainers drift. A sprint fixes a short list of things in a fixed window and reports on revenue, not rankings.
Journal
Notes on SEO, paid media, content and measurement, written by the people doing the work.
Most SEO retainers drift. A sprint fixes a short list of things in a fixed window and reports on revenue, not rankings.
A 6x return looks great in a dashboard. It says nothing about whether those customers would have bought anyway.
A weak brief costs more than a weak writer. This is the one-page brief we hand to every writer.
When open rates fall, teams blame the channel. More often the list is full of people who stopped reading a year ago.
Button colour is not a test. With limited traffic you get a handful of experiments a quarter, so spend them well.
Agencies do their best work for clients who brief well. A clear brief removes two rounds of revisions.
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