Most SEO retainers drift. A sprint does the opposite: it fixes a short list of things in a fixed window and reports on revenue, not rankings. Here is how we run ours.
Days 1 to 30: find the leaks
We crawl the site, pull twelve months of search data and map every page to the query it should win. The output is a ranked list of fixes, each with an estimated revenue effect, so nobody argues about priorities later.
Days 31 to 60: ship the fixes
Technical issues go first because they compound. Then we rewrite the ten pages closest to page one. Small moves here pay back fastest.
- Fix indexing and internal linking
- Rewrite titles and openings for the top ten pages
- Consolidate pages competing for the same query
Days 61 to 90: publish and measure
New content only starts once the foundation holds. We publish four to six pieces aimed at buying-intent queries and track assisted revenue weekly.
If a sprint cannot name the pages it changed and the revenue they now earn, it was a retainer in disguise.
At day 90 you get a one-page report: what changed, what it earned, and what we would do next.
